Get Ready, the New AdWords Experience is Almost Here!

Get Ready, the New AdWords Experience is Almost Here!

It has almost been a year since Google introduced the new AdWords interface to the world. Later in the year, Google also shared an early look of it in action, which generated a lot of excitement among AdWords users.

On January 31st, Google finally announced that they will be rolling out the new  experience to more advertisers in the next few months.

Google Launches Ads Added by AdWords Pilot

Google Launches Ads Added by AdWords Pilot

As reported by Search Engine Land and documented in AdWords support, Google has launched a new pilot that adds new text ads that based on existing creative and landing page content to the advertisers’ account.

Google pre-selected 2,000 accounts to participate in the initial pilot. Advertisers selected for the pilot, but who do not wish to participate have the option to opt-out simply by completing this form.

Twitter Advertising: A Guide for Marketers

Twitter Advertising: A Guide for Marketers

During the past year, Twitter has made significant improvements to their platform and objectives capabilities, making it easier for businesses and marketers to target, measure and manage campaigns at scale.

Today, we’ll share some tips on how to leverage the improved changes to help maximize performance at every stage of the funnel using Twitter.

Twitter Announces Explore, A New Discovery Feature

Twitter Announces Explore, A New Discovery Feature

Today, Twitter announced the release of their newest feature: Explore. This feature is intended to help users find the latest news, what’s trending, and what’s popular right now.

The Moments tab will no longer be visible in the interface, though nothing is going away; Twitter is simply integrating all experiences into one tab, Explorer.

Bing Ads Launches Automated Imports

Bing Ads Launches Automated Imports

Bing Ads has announced the release of a new feature called Automated Imports, which gives advertisers the ability to set up campaigns within Google AdWords to automatically sync with Bing Ads.

Automated Imports is a major, and one of the most important enhancements that Bing has made to the Google import feature, as advertisers will no longer have to manually and constantly update changes made in their AdWords accounts.