Get Ready, the New AdWords Experience is Almost Here!

Get Ready, the New AdWords Experience is Almost Here!

It has almost been a year since Google introduced the new AdWords interface to the world. Later in the year, Google also shared an early look of it in action, which generated a lot of excitement among AdWords users.

On January 31st, Google finally announced that they will be rolling out the new  experience to more advertisers in the next few months.

Google Launches Ads Added by AdWords Pilot

Google Launches Ads Added by AdWords Pilot

As reported by Search Engine Land and documented in AdWords support, Google has launched a new pilot that adds new text ads that based on existing creative and landing page content to the advertisers’ account.

Google pre-selected 2,000 accounts to participate in the initial pilot. Advertisers selected for the pilot, but who do not wish to participate have the option to opt-out simply by completing this form.

Bing Ads Launches Automated Imports

Bing Ads Launches Automated Imports

Bing Ads has announced the release of a new feature called Automated Imports, which gives advertisers the ability to set up campaigns within Google AdWords to automatically sync with Bing Ads.

Automated Imports is a major, and one of the most important enhancements that Bing has made to the Google import feature, as advertisers will no longer have to manually and constantly update changes made in their AdWords accounts.

Google Tests a New Look for Local Inventory Ads

Google Tests a New Look for Local Inventory Ads

As reported by Search Engine Land, and originally spotted by Mike Blumenthal, Google appears to be running a limited test for local inventory ads (LIA) in the US.

This is another strong signal of Google’s desire to go “local” in 2017, as earlier this year a Google spokesperson also told the media that AdWords is actively exploring conversion tracking on location-specific phone numbers.

Google is Launching Automated Call Extensions in Mobile Ads

Google is Launching Automated Call Extensions in Mobile Ads

It hasn’t been two weeks since the start of the new year, and Google has officially announced the second major update to AdWords: call extensions will automatically pull phone numbers featured on landing pages. 

Advertisers started to receive the official notice from Google on Monday evening. You can check out a copy of the full email below:

AdWords Introduces Shared Negative Keywords Across Accounts

AdWords Introduces Shared Negative Keywords Across Accounts

Google has recently added another feature for Manager Accounts (Formerly known as My Client Center, or MCC). Now you can create and share negative keyword lists across accounts.

Advertisers will no longer have to add the same lists of negative keyword accounts manually or make use of a script to automate this laborious task.