Twitter Advertising: A Guide for Marketers

Twitter Advertising: A Guide for Marketers

During the past year, Twitter has made significant improvements to their platform and objectives capabilities, making it easier for businesses and marketers to target, measure and manage campaigns at scale.

Today, we’ll share some tips on how to leverage the improved changes to help maximize performance at every stage of the funnel using Twitter.

Twitter Announces Explore, A New Discovery Feature

Twitter Announces Explore, A New Discovery Feature

Today, Twitter announced the release of their newest feature: Explore. This feature is intended to help users find the latest news, what’s trending, and what’s popular right now.

The Moments tab will no longer be visible in the interface, though nothing is going away; Twitter is simply integrating all experiences into one tab, Explorer.

3 Ways to Create and Manage a Brilliant Twitter Campaign

3 Ways to Create and Manage a Brilliant Twitter Campaign

Twitter is one of the most efficient media channels that can be used to capture people in the right moment of receptivity, and get in front of those who are interested in your products or services.

Twitter’s robust targeting capabilities, when combined with a proper account structure, can help you meet or exceed your overall KPIs.

In this article, we’ll discuss three tips to help you get organized with your Twitter ads account, and maximize overall performance. 

Airbnb partners with Twitter for the launch of #Periscope360

Airbnb partners with Twitter for the launch of #Periscope360

Airbnb has officially partnered with Twitter and Periscope to bring to live a new way to reach consumers: 360° Live Video.

Airbnb’s #Periscope360 is designed to inspire vacation-minded consumers towards traveling to Hawaii and Detroit. The company is also working with home rentals members in its first try at 360-degree video.

The San Francisco company successfully tweeted the first of several 360° live videos from London this past January 6th. The 37-minute video showed the spectators how to prepare a Cameroonian feast, and it has received over 1.1M videos to date, with over 1.9K likes and a total of 773 retweets. Here’s what the live feed looked like:

Twitter's New Website Conversions Objective

Twitter's New Website Conversions Objective

Two years have passed since Twitter officially introduced the Twitter Audience Platform (TAP), a network that helps advertisers extend their campaigns across thousands of popular apps, reaching both Twitter and non-Twitter users.

TAP has been extremely popular among advertisers with strong branding objectives. However, during the second half of 2016, Twitter made significant enhancements to the platform, including the addition of website inventory, which can be leveraged through the new Website Conversions objective, and TellApart’s bidding and predictive technology, making it a more appealing landscape for pure performance advertisers.