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Google Tests a New Look for Local Inventory Ads

Google Tests a New Look for Local Inventory Ads

As reported by Search Engine Land, and originally spotted by Mike Blumenthal, Google appears to be running a limited test for local inventory ads (LIA) in the US.

This is another strong signal of Google’s desire to go “local” in 2017, as earlier this year a Google spokesperson also told the media that AdWords is actively exploring conversion tracking on location-specific phone numbers.

Google Has Officially Rolled Out the Mobile Intrusive Interstitials Penalty

Google Has Officially Rolled Out the Mobile Intrusive Interstitials Penalty

Google has officially confirmed the intrusive interstitial penalty went live on January 10th. But, the full effect of this update hasn’t been recorded by webmasters just yet. 


As mentioned by Google, this penalty will only impact intrusive interstitials that happen after going from the Google search results to a specific landing page. However, it will not impact or penalize any other pages after that. 


As reported on Google Webmaster Central Blog, here are some examples of techniques that make content less accessible to a user: