Local Search

Google Tests a New Look for Local Inventory Ads

Google Tests a New Look for Local Inventory Ads

As reported by Search Engine Land, and originally spotted by Mike Blumenthal, Google appears to be running a limited test for local inventory ads (LIA) in the US.

This is another strong signal of Google’s desire to go “local” in 2017, as earlier this year a Google spokesperson also told the media that AdWords is actively exploring conversion tracking on location-specific phone numbers.