paid social

3 Ways to Create and Manage a Brilliant Twitter Campaign

3 Ways to Create and Manage a Brilliant Twitter Campaign

Twitter is one of the most efficient media channels that can be used to capture people in the right moment of receptivity, and get in front of those who are interested in your products or services.

Twitter’s robust targeting capabilities, when combined with a proper account structure, can help you meet or exceed your overall KPIs.

In this article, we’ll discuss three tips to help you get organized with your Twitter ads account, and maximize overall performance. 

Twitter's New Website Conversions Objective

Twitter's New Website Conversions Objective

Two years have passed since Twitter officially introduced the Twitter Audience Platform (TAP), a network that helps advertisers extend their campaigns across thousands of popular apps, reaching both Twitter and non-Twitter users.

TAP has been extremely popular among advertisers with strong branding objectives. However, during the second half of 2016, Twitter made significant enhancements to the platform, including the addition of website inventory, which can be leveraged through the new Website Conversions objective, and TellApart’s bidding and predictive technology, making it a more appealing landscape for pure performance advertisers.